Fashion and style enthusiasts around the world can once again look forward to experiencing unparalleled fashion moments at the 2023/6th edition of Guaranty Trust (GTCO) Fashion Weekend scheduled to hold on November 11th and 12th, 2023 at the GTCentre, Plot 1, Water Corporation Drive, Oniru, Lagos.
The GTCO Fashion Weekend is an annual free business platform and consumers focus fair designed to showcase the best Africa’s finest fashion to a global audience. It combines elements of global fashion trends, the delicate nuances of African streetwear styles, and human creative enterprise to create one of the most delightful experiences in fashion retail. Over the years, the event has brought together, some of Africa’s prominent fashion brands alongside relatively newer labels to interact with universally celebrated fashion icons and engaging style personalities to interact with young Africans who are passionate about fashion.
Group Head, Corporate Communications and External Affairs, GTCO,Mrs. Oyinade Adegite, said in keeping with the tradition this year’s event will feature insightful masterclasses, thrilling runway shows, free retail stalls, for over 120 fashion designers and a streetwear village.
“Colourful facades,lively music and a delightful ambience that would create a multisensory, thoroughly fulfilling experience for all atteñdee.
All-comers are in for an immersive shopping experience as indigenous small businesses showcase their fashion collections and style accessories.
She said they are just promoting enterprise. And they have gotten feedback on sales which have been very favourable for fashion entrepreneurs .
Adegite said promoting enterprise in the fashion industry has brought about several accomplishments and challenges that increased economic growth.
“Promoting enterprise in the fashion industry lead to increased economic growth within the local and global markets. This industry has a significant impact on job creation, export earnings, and revenue generation.
Meanwhile, empowerment of small businesses: and encouraging entrepreneurship in the fashion industry, smaller businesses ads be empowered. This allows for diversity in the market and promotes innovation and creativity.
Moreso, she added that it has aided revitalization of local fashion cultures and promoting enterprise that has help to revive and preserve local fashion cultures. It has provides a platform for local designers and artisans to showcase their unique creations and traditional craftsmanship.
Also, sustainable fashion movement and enterprise promotion that has push the fashion industry towards sustainability.
“The show have encouraged ethical practices, responsible sourcing, and eco-friendly production methods, the industry can create positive change and reduce its environmental impact.
Commenting on the 2023 GTCO Fashion Weekend, the Group Chief Executive Officer of Guaranty Trust Holding Company Plc, Segun Agbaje, said; Fashion is not just about making items of clothing style accessories. It’s about feelings and channeling creative expressions to create experiences that resonate with various buyers across different market.
“The GTCO fashion weekend is constantly evolving to reflect the rapid growth of global fashion industry in terms of size and sophistication,as we continue to draw endless possibilities in fashion retail to create better outcomes for individuals and indigenous businesses and our communities.
“We have kept our vision of supporting Small and Medium Enterprises in focus through the uncertain times of the past two years. Just like our core values as a financial institution, our promise of Promoting Enterprise will never change. We will continue to lend the full weight of our franchise to improving the lives and livelihoods of every African, not only through servicing the full range of our customers’ financial needs with innovative products and services but also by creating and championing initiatives that help businesses and economies thrive.”
He further stated that; “The landscape for Fashion design is always shifting to consumer needs. The 2023 GTCO Fashion event provides a unique opportunity for local fashion retailers to seize on emerging trends and buyers preferences to reposition their businesses and thrive amidst the uncertainties and complexities of the future.
“We are happy to be able to explore the possibilities within the fashion industry locally and abroad, particularly as people increasingly return outdoors and get to experiment with new fashion and style ideas.”
Guaranty Trust Bank is the flagship subsidiary of Guaranty Trust Holding Company Plc, a leading financial services company providing banking and non-banking services across eleven countries spanning West Africa, East Africa, and the United Kingdom. The Group operates a diversified, proudly African franchise and is renowned for its innovative approach to customer service and stakeholder engagement, especially through its non-profit, consumer-focused fairs and capacity-building initiatives for small businesses, which has endeared the brand to millions of people across Africa and beyond.
